AMIR is the only umbrella body for microfinance institutions in Rwanda that seeks to build a flourishing microfinance sector in Rwanda through different areas of Advocacy and Information, Research and Development, Responsible Finance, Performance Monitoring and Capacity Building.

Website: https://www.amir.org.rw

Terms of Reference Communication and Public Relations Specialist

Title: Communication and Public Relations Specialist

Location: Kigali- Rwanda with frequent travels to implementing Districts.

Reporting: The Communication and Public Relations Specialist will report to Project Coordinator

Project name: “MSME Financing Project

Job Responsibilities

  • Development of Media Relations Strategies:
    • Create and implement comprehensive media relations strategies to enhance the institution’s visibility and public perception.
  • Annual Communication Plan:
    • Develop and articulate an annual communication plan that aligns with the institution’s strategic objectives.
  • Promotional Material Management:
    • Edit, update, and produce promotional materials and publications, including brochures, videos, social media posts, and other marketing content.
  • Press Releases Preparation:
    • Prepare and distribute press releases to inform media and the public about the institution’s activities, achievements, and initiatives.
  • Event Organization:
    • Organize communication events such as open days, press conferences, savings weeks, and consumer weeks, acting as the institution’s representative and interface with external stakeholders.
  • Advertising and Branding:
    • Ensure that the institution’s advertising and branding efforts are adequate, consistent, and enhance public awareness.
  • Media Inquiries Management:
    • Address inquiries from media representatives and other parties, providing accurate information and promoting positive engagement.
  • Media Coverage Tracking:
    • Monitor and track media coverage of the institution and follow industry trends to assess impact and inform future strategies.
  • Communication Reporting:
    • Prepare and submit regular communication reports detailing activities, outcomes, and insights to stakeholders and management.
  • Consultative Meetings and Shows Organization:
    • Organize consultative meetings, press conferences, and appearances on TV and radio shows to disseminate information about the institution’s activities and achievements.
  • Article Writing:
    • Write articles highlighting the institution’s achievements, initiatives, and community impact for various communication channels.
  • Concept Note Development:
    • Develop concept notes related to communication activities to guide implementation and ensure clarity of purpose.
  • Additional Duties:
    • Perform any other duties as assigned by the Supervisor to support the overall communication strategy and objectives of the institution.

Minimum Qualifications, Experience, and Technical Skills

  • Minimum of bachelor’s degree in communication, Journalism, any other related field
  • Minimum of five (5) years of relevant working experience in communication, media and/or public relations is eligible
  • Strong critical thinking skills and excellent problem-solving skills.
  • Accountability and Risk management skills
  • Fluency in Kinyarwanda, English and or French knowledge of Swahili is an added advantage
  • Track record of high ethical standards and responsibility towards duty
  • Ability to understand and apply fundamental concepts and principles related to investigating facts, gathering and packaging of information for effective delivery to audiences

Required competencies

Integrity, Teamwork, Inclusiveness, Communication, Client/citizen focus, Professionalism, Commitment to continuous learning, Time management skills, Results-oriented, Digital literacy skills, Ability to develop coordination mechanisms and information sharing platforms, Ability to develop and implement communications initiatives using appropriate tools and channels, Creative thinking skills and solution-oriented attitude, Knowledge of online communication tools with special emphasis in audio-visual production and dissemination

How to apply

Interested and eligible applicants should submit the following documents to info@amir.org.rw not later than 01st December 2024 at 5:00 pm.

Send the documents as one folder and in the subject line, fill in the position of Communication and Public Relations Specialist:

  • Motivation letter explaining your suitability for the position,
  • Curriculum vitae with 3 referee names,
  • National ID.
  • Copies of the Academic documents.
  • Criminal record.

Only Shortlisted candidates shall be contacted for the interviews.

Apply