Customer Insights & Marketing Manager

CUSTOMER INSIGHTS & MARKETING MANAGER

About the Company

Uzima Chicken Rwanda is a social enterprise focused on making smallholder farmers healthier and wealthier. Uzima Chicken distributes an improved breed of chicken that is 4x more productive than local breeds in terms of egg and meat production while requiring the same level of management and care as the local chicken. With Uzima’s bird, rural households in Rwanda can build income resilience, confidently pay for their children’s school fees, and introduce larger volumes of animal protein into their daily diets.

Uzima Chicken seeks to reach every rural household by 2025 and aims to be the leading smallholder-focused poultry enterprise in East Africa. In the past 3 years of operations, Uzima Chicken has attracted investments from the AgDevCo and Acumen Resilient Agriculture Fund. Uzima Chicken Rwanda prioritizes hiring and developing Rwandan talent and offers significant professional growth opportunities and leadership development.

Further, Uzima is committed to female empowerment across the company and is proud that 40% of staff are women.

Job Description

The Customer Insights & Marketing team strives to provide Management and the Sales Team with actionable insights to best serve Uzima’s customers and smallholder farmers across Rwanda. The team acts as the Voice of the Customer, providing feedback that informs business decisions and direction while leveraging marketing tactics to support the Sales team in geographic launches.

Uzima is seeking a highly motivated, reliable, and detail-oriented Customer Insights and Marketing Manager with a passion for improving the lives of smallholder farmers to help provide insight and drive growth across the growing business. The Manager is responsible for overseeing a team that provides a variety of weekly, monthly, quarterly, and annual reports, including pulling out actionable and business-oriented key insights, developing new surveys, and piloting new marketing strategies to reach smallholder farmers.

Key responsibilities include:

Customer Insights (40%)

• Oversee development and execution of periodic phone surveys of customers across Uzima’s customer journey and value chain that aim to understand customer and smallholder farmer satisfaction towards Uzima products and services, identify areas for improvement and inform operational and strategic decisions
• Diligently surface and resolve customer issues and propose initiatives or solutions to address persistent customer concerns
• Identify strategic areas that require additional understanding (e.g., customer attitudes regarding feed, effective sales strategies deployed, SASSO’s impact on farmers, etc). Once identified, design surveys to explore and make evidence-based recommendations for changes
• Oversee customer claims and compensation process to ensure positive customer experience
• Diligently surface and resolve customer issues and propose initiatives or solutions to addresspersistent customer concerns
• Present actionable insights that support Uzima’s goals in sales growth

Sales and Business Reporting (25%)

• Provide weekly and monthly reporting to leadership (e.g., maintaining Sales Dashboard, Consolidated reports, key KPIs and Looker Dashboards)
• Develop automated analysis on key sales KPIs (e.g., agent churn, VA sales per Agent, etc) to generate insights into the business.
• Own the development and troubleshooting of all company reporting assets (e.g. order tools, google forms
• Lead the implementation and roll-out of new technology tools

Impact Measurement and Business Development (25%)

• Oversee, design, and deliver high-quality measurement and evaluation impact surveys that inform and engage investors and prove Uzima Chicken’s impact on smallholder farmers
• Manage and oversee customer and smallholder farmer database, including processes to collect data from field team, digitize field data, and ensure accuracy
• Provide information or data to partners and donors (as directed by the Managing Director), including conducting surveys or key analysis, to meet their requests and requirements
• Proactively develop new commercial partnerships, products, or programs that support Sales team growth, based on direction from the Managing Director
• Develop key KPIs and reporting to evaluate new pilot/program/product success; manage internal and external stakeholders to deliver new initiatives
• Lead project management of Technical Assistance and Grant programs
• Assess internal processes and design improvements to increase efficiency and reduce waste.

Marketing (10%)

• Coordinate key marketing initiatives including but not limited to developing flyers, graphics and visuals for social media that tell our uzima story.
• Support the development of annual and quarterly marketing plans to enhance the Sales team’s ability to reach smallholder farmers, subject to approval
• Coordinate and manage marketing activities (e.g., radio, social media, website, events, print)
• Execute and evaluate promotions to accelerate additional sales.
• Oversee design and printing of physical agent and feed dealer marketing materials.

Leadership

• Develop department vision and plans, including developing budgets, KPIs, etc.
• Manage the day-to-day work of CI supervisor and Officers, as well as additional staff that may be hired as the company grows
• Support the recruiting process for additional CI team members as needed
• Build a collaborative, positive and inclusive team culture

Key Characteristics

Uzima Chicken Rwanda is seeking a candidate who has the following characteristics:

• Excited about using data to inform and drive business decisions and demonstrate impact: You are comfortable working with medium-sized data sets to conduct analysis and communicate actionable insights across the organization, from senior management to field team, to drive change and improvements. A curious individual, you are excited by the opportunity to come up with new ways to measure and communicate Uzima’s impact. You bring a keen eye for details to all deliverables and are continually asking yourself how findings tie back to the business and inform important decisions
• Strong team and time management skills: You know how to drive your team forward and coach them to success, including prioritizing tasks, growing scope, and ensuring your team hits their deadlines. You’re an independent worker who can translate ideas into reality with limited follow-up but look forward to the opportunity to guide and lead a team.
• Passionate about positively impacting smallholder farmers and customers in rural areas:You are excited by the possibility of directly impacting millions of Rwandans, helping them build sustainable livelihoods and improving nutritional outcomes.
• Growth mindset:You are energized to learn and grow, proactively seeking feedback from managers or seeking out learning opportunities. Further, you are excited to coach and develop others on your team and recognize that success means building your team

Must haves:

• University degree in a relevant field (Marketing, Business Analytics, Economics, Information Systems, etc)
• 3-5 years of experience in relevant field (business analysis, customer insights)
• Excellent interpersonal and communication skills (English, Kinyarwanda)
• Highly detail-oriented and process-oriented, with a highly developed sense of reliability and responsibility
• Strong work ethic
• Proficiency in MS Office (Excel, Word, Powerpoint) or Google Suite (Google Docs, Google Slide, Google Sheets) and Power BI knowledge.

Nice to haves:

• Experience designing phone surveys for rural audiences
• Experience developing high-impact reporting or presentations for company leadership
• Experience managing teams
• Statistics or business analytics experience with large data sets or Business Intelligence software such as Tableau

HOW TO APPLY

Interested candidates should address their applications enclosed with a cover letter, Curriculum vitae, academic documents and other relevant certificates to the Managing Director of UZIMA CHICKEN LTD and delivered in a single PDF document to email: “careers@uzimachicken.com”

 UZIMA CHICKEN Ltd is an equal opportunity employer, and for the position female candidates are encouraged to apply.

Note:

• The subject of the email should be mentioned “Customer insight & Marketing Manager ”
• Only short-listed candidates will be contacted for interview